We care.

We are a black-owned & founded business. We care deeply about the health, expression and celebration of afro hair types.

Real results.

Our products are backed by science. Every formulation is researched and tested for afro hair types.

Kind to your hair.

Our products are plant-based, organic and formulated specifically for type four hair.

Its deeper.

For us, its deeper than just hair care. We are a social enterprise with a goal to reinvest in our communities  through social impact ventures.